Featured insight
Narrative works when each section answers the next buyer question.
Start with a sharper hero
A hero should sell momentum, not everything at once.
Layer proof before complexity
Visitors need confidence that the product is real, adopted and pointed at an urgent problem.
Good startup pages feel inevitable.
Use modular blocks, not fragile one-off sections
Templates become useful when homepage, pricing, support and docs all share a coherent system.
Example CTA stack
<a class="btn-primary" href="#pricing">View Pricing</a>