Northstar Labs renewed the Scale plan
Expansion of 6 seats confirmed by Stripe webhook
KA Nexus Admin
Analytics Dashboard
Traffic quality, acquisition efficiency and cohort depth in one workspace.
Sessions
482k
+22.1%
Qualified Leads
18,240
+14.2%
Engaged Accounts
3,204
+9.8%
Bounce Rate
28.4%
-3.1%
Traffic overview
Unique visitors versus qualified sessions.
Acquisition mix
Channel contribution to pipeline-ready visits.
Session quality
Behavioral strength by acquisition channel.
Cohort performance
Seven-day cohort conversion based on signup month.
| Cohort | Activation | Upgrade | 30d retention |
|---|---|---|---|
| Jan 2026 | 58% | 22% | 81% |
| Feb 2026 | 61% | 25% | 84% |
| Mar 2026 | 64% | 28% | -- |
Top insights
Auto-generated highlights from the last 30 days.
Organic traffic produced the strongest qualified conversion this month.
Organic sessions are up 18 percent while bounce fell below 24 percent.
Insight
Partner referrals over-index on enterprise deal creation.
41 percent of enterprise opportunities in March originated from partner-driven visits.
Insight
Paid social volume improved, but follow-through is still soft.
High reach, low activation. Campaign landing pages need stronger segment fit.
Insight
Funnel health
Performance across key lifecycle stages.
Visitor to signup
18%
Signup to trial
57%
Trial to paid
34%
Paid to expansion
12%
Segment split
Share of qualified pipeline by company size.
SMB
36%Qualified pipeline contribution
Mid-market
42%Qualified pipeline contribution
Enterprise
22%Qualified pipeline contribution